About TOOP Digital — Strategy-Led Digital Marketing Partner
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Strategy-led marketing for growth-focused brands.

We help organizations bring structure, direction, and clarity to their digital marketing by grounding every decision in data, insight, and long-term thinking.

Our Vision

To be a trusted digital growth partner for businesses that value clarity, structure, and long-term thinking over short-term marketing noise.

Our Mission

To help businesses make informed digital marketing decisions by combining data-driven strategy, thoughtful execution, and continuous optimization.

Partnerships

Who We Work With

Our clients are already investing in marketing but need direction, structure, and accountability to move forward with confidence.

  • Small and medium-sized enterprises (SMEs)

  • Founders and growth-stage companies

  • Coaches, consultants, and service-based brands

What We Do

Three pillars that form the foundation of our partnership.

01

Data‑Driven Strategy

We begin by understanding the business, the audience, and existing performance before execution begins.

  • Digital Audits
  • Channel Strategy
  • Messaging Frameworks

02

Strategy‑Led Execution

We oversee execution to ensure it remains aligned with the strategy, focusing on intention over volume.

  • Content Systems
  • Campaign Management
  • Funnel Support

03

Optimization

Digital marketing is iterative. We track, interpret, and refine strategies to improve effectiveness.

  • Performance Reporting
  • Insight-Driven Reviews
  • Strategic Adjustments

How We Work

Structured to provide clarity, alignment, and accountability at every stage.

1. Discovery

We begin by understanding objectives and challenges. We identify gaps and opportunities through insight, not assumptions.

2. Strategy

We build a data-driven blueprint establishing priorities, objectives, and aligned messaging across all channels.

3. Execution

We coordinate specialist talent and oversee internal teams to ensure outcomes are managed with accountability.

4. Optimization

Continuous refinement based on data ensures efforts remain effective and aligned with evolving goals.

Hilda Fadhili Ndunga - Founder
Founder's Note

"Strategy is not an extra step. It is the foundation."

Toop Digital was founded on the belief that marketing works best when it is intentional. Having worked closely with businesses navigating growth, I saw how often effort was being applied without clarity—and how costly that can be.

This agency exists to help businesses slow down enough to think clearly, then move forward with purpose. Strategy is not an extra step; it is the foundation.

— Hilda Ndunga

Founder & Digital Marketing Strategist

Toop Digital

Ready to scale intentionally?

Whether it's an audit, ongoing support, or strategic advisory, we're here to provide the structure you need.

Work with us