Cookie Policy

Last updated: 16 August 2025

This Cookie Policy explains how Toop Digital (“Toop”, “we”, “us”) uses cookies and similar technologies on www.toop.digital. It should be read together with our Privacy Policy.

Who we are and how to contact us

Toop Digital
Website: www.toop.digital
Email: hello@toop.digital
WhatsApp / Phone: +254115661135
Office: Western Heights, 8th Floor, Skyrise Business Centre, along Karuna Road, behind Sarit Centre, Nairobi, Kenya
Data Protection Lead (DPO/POC): Elvis Warutumo — hello@elvisw.online

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site work, remember your choices, and understand how people use it. We also use related tech like pixels, tags, and device IDs.

How we use cookies (plain English)

  1. Strictly necessary — make the site work, keep you secure, remember basic settings.
  2. Functional — remember your preferences to improve your experience.
  3. Analytics — help us understand what pages people visit so we can improve content.
  4. Advertising/remarketing — show more relevant ads and measure campaign performance.

Legal basis

Under the Kenya Data Protection Act (2019) and, where applicable, GDPR/UK GDPR:

  1. We use consent for non‑essential cookies (analytics and advertising).
  2. We rely on legitimate interests for strictly necessary cookies.
    You can give or withdraw consent at any time via Cookie Settings.

Your choices

  1. Accept/decline non‑essential cookies in the banner when you first visit.
  2. Change your mind anytime in Cookie Settings (link in our footer) or at /cookie-settings.
  3. Use your browser to block or delete cookies (this may affect site features).
  4. Manage ad personalisation on Google, Meta, LinkedIn, and TikTok via their account settings.

Cookie categories and examples

Below are common tools we use or may use. Exact cookies may change as we improve the site.

Strictly necessary

  • Session cookies to keep the site running and secure.

Functional

  • Preference cookies to remember region/language.

Analytics

  • Google Analytics 4 (e.g., _ga, _ga_*, _gid) to understand site usage.

Advertising/remarketing

  1. Google Ads (e.g., _gcl_au) to measure campaigns.
  2. Meta Pixel (e.g., _fbp, _fbc) for measurement/remarketing.
  3. LinkedIn Insight Tag (e.g., li_fat_id) for campaign insights.
  4. TikTok Pixel (e.g., _ttp) for ads measurement.

Typical retention (set by providers, subject to change)

  1. _ga / _ga_*: up to 24 months.
  2. _gid: 24 hours.
  3. _gcl_au: about 90 days.
  4. _fbp: about 90 days.
  5. _fbc: up to 24 months.
  6. _ttp: up to 13 months.

For the latest details, see each provider’s policy and your Cookie Settings panel, which lists active cookies at any time.

Third‑party cookies and transfers

Some cookies are set by third parties that provide services to us (analytics, ads). These providers may process data in countries outside Kenya. We use reputable vendors and appropriate safeguards. For EEA/UK users, transfers rely on Standard Contractual Clauses or similar mechanisms.

Do Not Track

Some browsers offer a “Do Not Track” signal. Our site does not respond to DNT signals. You can control cookies using the options above instead.

Children

We do not knowingly use cookies to profile children under 18.

Updates to this policy

We may update this Cookie Policy to reflect changes to cookies we use or legal requirements. We’ll post the latest version here with the updated date.

How to contact us

Questions about cookies or your choices? Email hello@toop.digital or write to us at the address above.